Feature Request & Feedback List

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Ability to offer existing customers to add something to their upcoming shipment

With the new add-ons app, sellers are able to currently offer one-time products as add-ons to their subscription products on their storefront website. This is useful for new customers that are currently buying a subscription product.


I'd be nice if sellers could also offer something similar but to existing customers.


So that sellers could email existing customers asking if they'd like to add an add-on item to their next shipment before the cutoff day (when the shipping list is finalized). The customer could click a link in the email and be taken to a page where they can easily buy and add something to their upcoming shipment.


Since most sellers have more existing customers than they are getting new each month, this would give us a bigger audience to "upsell/cross-sell" to.

  • Grant Heimbach
  • Aug 28 2017
  • Attach files
  • Justine Lassoff commented
    August 28, 2017 20:38

    Realize could cause un-subscribes - wish there was a way to do this for renewals. We could test sending the cross sell email after renewal but before shipping - to give people a chance to get special cross sell.

  • Dorian Wagner commented
    August 28, 2017 20:51


    We just tested this (very) manually.... and AMAZING. (CJ, please ask me for details!) Other service like Dollar Shave Club, Rent the Runway, and more do this. "We're shipping your box soon, want us to throw in a _____ for $____?" It's amazing the number of people who will say yes.

    But the issues that we need CJ's helping with:

    -- Adding this extra item to their subscription box (for fulfillment centers)

    -- Charging that that extra amount of money to that person


  • Chloe Clark commented
    September 12, 2017 03:13

    Yes i'd love to be able to offer this add-on to existing customers- it would be an easy way for them to add these products to their regular shipment. Its odd to only offer this to new customers. 

  • Kenyon Congdon commented
    September 19, 2017 15:23

    Dorian Wagner's comment is the most critical aspect of this request. We have to be able to send an email that contains the BUY button and then the user is done. No navigation to the website, no checkout, just click the button in the email and it's added.

  • isaac prempeh commented
    September 19, 2017 16:52

    We already do this and have to add it as a seperate one time order. A nightmare when preparing shipments and we need to match each upgraded item to the subscriber, making sure that they successfully renewed to pay for the actual box.

  • Shereen Jegtvig Lehman commented
    October 5, 2017 20:12

    I would so love this.

  • Elizabeth Darlington commented
    October 24, 2017 18:04

    This would be AMAZING!!!

  • R F commented
    October 30, 2017 00:38

    Please do add this. The subscribers who add-on are ones that are huge fans of the box and want a little twist. I didn't realize that the add-on app was only for new subscriptions.  My box gains much more revenue with add-ons and we have subscribers who request repeat add-ons. I have to go into my payment gateway directly and re-bill. It would make Cratejoy more money anyway.

  • Helena Harris commented
    November 12, 2017 19:52

    This would be a great way to increase the value of a subscription in a subscriber's eyes as well. I currently offer subscribers one-time items at a discounted price, just for them being subscribers, but if I could feature a product a month as a last-minute item for them for just a few bucks, that's a ton of potential profit. Please do this Cratejoy!

  • Sheldon Cwinn commented
    November 15, 2017 17:04

    I am desperate for this feature! I am running a shave club and believe me there is only a marginal profit without the ability of having a customer add to their subscription.

  • Mari Stuart commented
    March 23, 2018 00:26

    Yes, please, I'd love to be able to offer this!