Why it's good for a merchant:
- Helps a ton with Facebook advertising / tracking!
- 60% of Bitsbox's conversions occur on mobile devices. A single click could expedite the checkout process significantly and reduce the barrier for entry for new susbscribers.
- Less customer service help when people forget passwords. My goodness do people get upset when they forget their password!
Why it's good for the subscriber:
- Significantly easier to keep track of passwords!